[OF1975]

Originally Posted by Ravenheart

LOL I've had another reply on my blog.. Gee what a wonderful job this PR team must have, surfing people's crappy blogs all day for mentions of Phorm, money for old rope

"Hi there
I work as part of the comms team for Phorm here in the UK. While the ongoing debate around privacy is healthy, and we welcome it, one or two points above need clarification.
Kent has been very transparent about the Adware – not Spyware - business he was previously involved with He has discussed this openly in media interviews and in conversations online. Adware is a software component designed to deliver ads as part of a legitimate, commercial product or service. The software was installed with the knowledge and consent of individual users, could be identified and uninstalled, and did not cause harm or ‘steal’ information.
However, it became clear that it was difficult for users to distinguish Adware from Spyware. 121 Media quickly decided that the model of providing downloadable software was a wrong turn for the business. The company then took the unprecedented step of voluntarily shutting down the download business model - worth $5-6 million a year to the business. Instead, it decided to concentrate on its ISP strategy of providing more relevant ads and higher levels of user privacy. The move away from the old model to the ISP strategy was announced transparently to the market."

Now to ready my reply

Ravenheart make sure you add in your reply about them using the Apropos rootkit and how difficult it was for non-techy types to uninstall. That f-secure and other security companies categorised it as spyware etc.