Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Quote:
Originally Posted by patinstoke
HI i just got this reply from one of my other mep's and im not quite sure whether he is saying they do or do not condone phorm. Any other views on this would be appreciated
Thank you very much for your email.
I have met with Phorm Technology and I am aware of the claims that they are making about anonymity and lack of reverse traceability that their system embodies.
My colleagues and I in the European Parliament are currently examining issues around e-privacy in the context of proposed reforms to the Directive on Privacy in Electronic Communications. We shall be looking at the whole issue of IP addresses and whether they should be treated as personal data and the Phorm system will certainly be included in this review.
We have generally taken a robust view of the need for stronger protection of privacy in digital communications, combined with clear information for users if they are giving their private data to marketing organizations.
I am sure that this position will be sustained as we examine the Commission's Proposal.
Please do not hesitate to contact me if you require any further information.
Many thanks.
Malcolm Harbour.
Malcolm Harbour
Member of the European Parliament for the West Midlands, UK
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Well to me it says absolutely nothing, a typical polichickens answer, sit on the fence. 
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