more Phorm newswire coverage.
cheaper ads are todays official spin... and it seems trying to sweet talk the Press that they can profit by Phorm use!.
is the current plan now to give the press a good deal in kickbacks and discounts so Phorm get an easyer ride?
http://www.businesswire.com/portal/s...65&newsLang=en
Internet Profits Will Rise for Advertisers and Web Site Owners, Phorm CEO Tells Journalists
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“If you [are] interested in the survival and thriving of the press, then you want a model where the press can truly monetize its audience, rather than monetize a few key words that happen to be part of news pages that trigger ads,” Ertugrul said.
Because of the Phorm technology, bloggers, too, will be able to evolve from poorly compensated hobbyists to well-compensated publishers.
Ertugrul said that the first stage of Phorm’s rollout in the UK is “happening very shortly.”
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Ertugrul acknowledged that Phorm is in conversations with a number of American ISPs about integrating the Phorm technology into their networks. “Obviously our interest is in entering the U.S. market,” he told the journalists.
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