[Kursk]

I see the Phorm PR people spent a lot of time here today without contributing to the thread. Clearly, they've learned that their attempts to qualify their invasive proposals in this clued up environment are ineffective. Still, it is good for them to read that the opposition to their propsals has not abated and is gathering momentum.

However, they will be back after thinking more carefully about their strategy. That's what PR are paid for. We know how it works and we should make ready for the spin.

That said, I still feel that there is no advantage in getting embroiled in discussions with Phorm. Indeed, it could even be distraction tactics whilst the hardware preparation goes ahead ready for the switch to be thrown at the green light.

Several have taken up the privacy issue with their official representatives and this must be focussed on ISP's, not Phorm. Phorm cannot realise their intentions without complicit ISP's so let's no longer contribute toward the notoriety of their brand (there's no such thing as bad publicity they say).

It is surely not good business sense to partner a scheme that confronts the values and (even perceived) privacy of millions of people. There is the danger of the Virgin brand being besmirched with such unpopular proposals.

A deal that sells out those who have loyally supported you has never historically been successful in the longer term. Phorm's position is becoming untenable; when something is sinking the best advice is to let go.