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Old 28-03-2008, 17:36   #1858
manxminx
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Join Date: Jan 2008
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by Paddy1 View Post
I've been thinking about this random number that they use to aggregate your browsing habits. Surely if this number is allocated to a specific person/browser/account then it is, by definition, "personal data".
I've been wondering the same thing. Apparently, however, the number they assign you refers to a specific 'ad-channel', which they assign to you based on the keywords in pages you've looked at. You look at gardening websites, they assign you to the gardening ad-channel by giving you that specific ad-channels id number (or a number that identifies a specific selection of ad-channels, based on your browsing).

I'll stand corrected on that one!

My thought though is that no matter how random the number is, it refers to the type of ads they serve to your computer, so It must be personal, if not to you, then certainly to your computer!
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