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Old 28-03-2008, 15:39   #1852
Paddy1
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by manxminx View Post
What's the betting that Phorm PR will use this report to support their pro-personal privacy policy as the Phorm software doesn't store personal info (while carefully neglecting to mention that it intercepts, scans, and profiles as much as it can).
I've been thinking about this random number that they use to aggregate your browsing habits. Surely if this number is allocated to a specific person/browser/account then it is, by definition, "personal data". The fact that it is randomly generated is irrelevant and is perhaps being used as a smoke screen. What, really, is the difference between your PHORM number, IP number or your national insurance number, other than the fact that a person may have multiple PHORM numbers. Indeed, a person may have multiple IP's but they are still considered personal information.

If this is true, and IANAL, then they are, in fact, storing your aggregated browsing history against your personal PHORM number. The only issue may be whether or not a person can be identified by it. Could we make this it public, say by publishing it, and in doing so, cause PHORM to be in breach of the DPA (even more)?
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