yet another companys selling its wares to corporations.
http://www.theinquirer.net/gb/inquir...social-network
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Advertisers data mine social network sites
Watching the defectives
By
Sylvie Barak: Wednesday, 26 March 2008, 5:08 PM
IN AN AGE where nothing is immune to analytics, market research firm, Network Insights, has jumped on the bandwagon by pimping its social network data tracking services to corporate clients.
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CNET reports that on Wednesday, Networked Insights re-launched its previous Customer Intelligence Platform, which is an interface that big business use to spy on what social not-workers are saying about them.
They can happily use the interface to gather loads of customer feedback on their brands, directly from sites like MySpace and Twitter, without ever having to ask the actual customer what they thought of the products or those of their competitors.
The system can even purportedly measure the direct "influence" of a particular community member.
As if that form of data mining (or spying, rather) wasn’t enough, Network Insights is also building...
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