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Old 26-03-2008, 13:05   #1755
Julian Smart
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Join Date: Mar 2008
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by PhormUKPRteam View Post
Hi all
Online ad targeting is not going away; something the Guardian confirms in its statement. The reason that we've had such an enthusiastic response from the companies that we meet is that the Phorm system can earn ISPs and publishers - big and small - more money to plough back into the services you receive today - most of them for free. If not ad funding, then what other way is the Internet going to be paid for? Most Internet publishers have abandoned subscriptions because not enough people are actually prepared to pay when it comes down to it.
The thing you're missing here is that many people would rather have fewer free services than compromise their privacy - and I know you say you won't, but (a) we don't believe you and never will, and (b) you can never guarantee that no-one will hack into the systems or otherwise abuse it.

We all deserve the peace of mind that our ISP doesn't compromise our privacy for the sake of a smaller bill. Phorm and its ilk are just wrong in principle, never mind your economic argument. Somehow the internet has surivived without you, and it will continue to do so.
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