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Re: Jaguar & Land Rover to be bought by Tata
Jag not making a profit is a missed opportunity really. As I said before the new XK has had a large waiting list since not long after release (by long I mean well over a year to wait). Which means demand far exceeds supply, the fact that demand was so high that a used car sold for more than a new one would suggest people are willing to pay far more for the XK.
Perhaps its the X's waste of production line space that is dragging them down, ford themselves are in deep trouble, they are loosing money like there is no tomorrow and this is not going to change any time soon (pensions / welfare in usa are the biggest issue) selling off there assets is only going to buy them time.
Reading the beeb from last year, Q1'07 the PAG (was Aston, Jag, Landy and Volvo) made $400m in pre-tax profit.
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