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punky · 26-03-2008, 10:05

I don't think this will bode well for Jaguar.

Jaguar hasn't been very profitable in years. Recently its been kept vaguely afloat by reducing production costs by pillaging it's adopted cousins for parts. Something Tata can't really do as effectively. However, if Tata can bespoke the parts needed and keep production costs down, maybe it can survive. There's one caveat though: I think if they can market Jags to be the luxury sedan for India (as opposed to Mercs and Rollers), with its burgeoning wealth and car growth, then I think that will go a long way to helping too.

26-03-2008, 10:05	#15
punky Inactive Join Date: Jun 2003 Age: 45 Posts: 14,750	Re: Jaguar & Land Rover to be bought by Tata I don't think this will bode well for Jaguar. Jaguar hasn't been very profitable in years. Recently its been kept vaguely afloat by reducing production costs by pillaging it's adopted cousins for parts. Something Tata can't really do as effectively. However, if Tata can bespoke the parts needed and keep production costs down, maybe it can survive. There's one caveat though: I think if they can market Jags to be the luxury sedan for India (as opposed to Mercs and Rollers), with its burgeoning wealth and car growth, then I think that will go a long way to helping too.