After looking at the shares for Phoirm I started to read the comments....... I am alarmed by this latest one by parax.
Quote:
It doesn't matter if users don’t opt in to the system, Phorm are not going to give two hoots about the quality of data collected, Kent has reassured 'the concerned public' that only the last ten keywords are associated with the pseudonyms anyway, so just what quality will the data be anyway? it is likely to be replaced every two pages...
The fact remains they make their money from marketing people, who believe that the ads are targeted, and hence pay premium rates. This whole system is just designed to take the marketing buck, especially on lower premium sites where companies think they can get better targeting, ie if you cant afford to advertise your car products on a car website put your ads on oix instead and people will get them on the next non-premium page (read porn site) they visit instead. All sounds perfect and that’s what earns the money. (if you just ignore the privacy concerns)
So even with opt-in webwise are still going to use the same sales pitch and will still take the same marketing dollar. The ads will be served whether a user is an opt in or not, After all marketing is all about perceptions and assumptions, not facts.
Phorm, Webwise & OIX all in the same boat here. There is money to be made, and still will be with Opt in. However the desire of Phorm to shake 121media’s dirty spy-ware image really isn’t going to work, they are after all doing the same thing (collecting private data) in a different way (using ISP resources instead of users PC's).
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The more I wonder the WWW looking at phorm the more I do not want to CON-phorm to this.
Roll on Friday and BT line.