Quote:
Originally Posted by ceedee
Early on, articles were reporting that BT was expecting to make £80million/year from Phorm -- that's just a shade over 75,000 users paying £20/mth.
So if less than 75k users dump BT Retail because of Phorm, they'll still be making a profit!
I don't have equivalent figures for VM but I'm sure somewhere deep in VM Towers, somebody will have done just that calculation... probably several times!
It's money for old rope, apart from the PR nosedive.
The advertising world really likes the idea of targetted ads by profiling and reckons it's worth countless billions.
If we beat them down this time, I suspect they'll be back.
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I agree with this 100%. Phorm is not really the issue, if they go belly up tomorrow, somebody else will take their place 6 months down the line.
The ISP's have to be stopped from ever getting involved with anything like this, ever again. Although this one may be won over a point of law or something like that, I believe only 2 things can kill the idea off :-
1) Governement intervention (ha ha), but they might if they think there are a lot of votes at stake.
2) Mass public protest.
Both boil down to essentially the same thing, this issue must go mainstream.
8k votes on the Downing Street website is nothing. Compare to how many internet users there are?
A BBC article that is no longer visible?
Clear cut informed opinion against, but not exactly mass market publications (The Register).
Yes, keep on doing what everybody here is doing. Talk the thing down at every opportunity. Explore using the law etc.
But, this campaign must go mainstream if we are to kill off the issue once and for all.
Now, how do we best do that?