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Originally Posted by daemon
As Virgin Media have contracted with Phorm I think we can assume that monitoring equipment is in place and we have little chance of changing that fact.
There is still a route of action which we can follow. There have been a number of posts to this thread suggesting the use of Firefox and Adblock Plus. If we adopt the use of these technologies en-masse then we deny Phorm their source of revenue by not following links to targeted advertisements.
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When doing this, please bear in mind that a lot of websites (like cableforum) are entirely funded by ads.
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So, do something proactive, install Firefox and the Adblock Plus and Adblock Filterset.G updater plugins and send a message to Virgin Media and Phorm that users are prepared to deny them revenue from our surfing.
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Actually, the best way to hurt them is to change ISP and when retentions ask for a reason, blame Phorm.