Taken from Florence's post:
Quote:
Hi,
I work for the Phorm comms team.
Here is a statement from Phorm relating to this story, which may be of interest:
"We believe that it is wrong to store Internet users' personal data. Our technology is a real turning point in the protection of privacy online - it does not store personally identifiable information, does not store IP addresss and nor does it store browsing histories. By contrast, ad targeting from other major Internet companies means that potentially identifiable personal data is stored for over 12 months before it is even anonymised. Also, because these companies reach nearly all UK Internet users, consumers effectively have no real choice about being targeted in this way. With the Phorm technology, users can choose - they can opt out or in at any time; and again, no personal data is stored .
"We look forward to speaking to Tim Berners Lee to explain how our technology is a ground breaking advance in delivering targeted ads while protecting privacy online and consumer choice, as we have with other experts."
For more information about Webwise, see www.webwise.com, and for specific queries that aren't covered there, you can contact techteam@phorm.com
Phorm comms team
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It is getting rather tiresome that Phorm are not listening to the fact that it is not only the saving (or not saving) of data that concerns a lot of us (including Sir Tim) but the actual process of being profiled itself that we are opposed to. The not saving data is frankly irrelevant, it's been read (opted in OR out), that's the first violation which should be stopped.
---------- Post added at 00:38 ---------- Previous post was at 00:32 ----------
I am taking Berners-Lee's line of "It's mine; you can't have it" to mean he doesn't want the thrid party to even collect and analyse the data - any coversation of whether it is then saved or not means it is already too late as far as his privacy wishes go.