[Florence]

Originally Posted by dav

Isn't it odd how quiet Phorm and their PR robots have become in recent days?
After the flurry of interviews and webchats over the last 2 weeks, it certainly seems as if Kent's out of ideas about how to further try to pull the wool over the eyes of Joe Public.

The pressure is certainly on. I wonder how long until Kent is sleeping under a bridge?

He paid a flying visit ti ISPreview posted this in the news thread about Tim Berners-Lee Joins Camp of Phorm Criticism

Hi,
I work for the Phorm comms team.
Here is a statement from Phorm relating to this story, which may be of interest:

"We believe that it is wrong to store Internet users' personal data. Our technology is a real turning point in the protection of privacy online - it does not store personally identifiable information, does not store IP addresss and nor does it store browsing histories. By contrast, ad targeting from other major Internet companies means that potentially identifiable personal data is stored for over 12 months before it is even anonymised. Also, because these companies reach nearly all UK Internet users, consumers effectively have no real choice about being targeted in this way. With the Phorm technology, users can choose - they can opt out or in at any time; and again, no personal data is stored .

"We look forward to speaking to Tim Berners Lee to explain how our technology is a ground breaking advance in delivering targeted ads while protecting privacy online and consumer choice, as we have with other experts."

For more information about Webwise, see www.webwise.com, and for specific queries that aren't covered there, you can contact techteam@phorm.com

Phorm comms team

As if he needed any help understanding the www.