Quote:
Originally Posted by Stuart C
If you don't have a clubcard and always pay by cash, they have no way of tracking you.
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Tesco and it clubcard or as it was callled once Tesco Loyal card (1993). Was started just so they could get information on customers. They need to get better information customers buying habbit's to better mange stock. Old way of doing was asking customers what buy etc. Which was expensive and people do not always tell the truth in polls.
They could of use customers Credit/Debit card number do this, but Tesco decided against doing this from linking customers to C/D cards due to Data Protection Act.
Now today we have Phorm. Yes Phorm people do not always tell the truth in polls. I would love to find out what Phorm asked/told people when ask people about Internet Add's.
PS Clubcard is an Opt-In.
Phorm is SPYCOMS.
---------- Post added at 12:54 ---------- Previous post was at 12:39 ----------
It might be worth editing wikipedia
http://en.wikipedia.org/wiki/Phorm
http://en.wikipedia.org/wiki/Sir_Tim_Berners-Lee