Quote:
Originally Posted by Bonglet
Surely this comes under data protection act and is illegal its bad enough with all the carp we get on tv about being security wise with normal mail and untrustworthy persons without isp's tying to do it under the noses of there customers.
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DPA covers information that can identify you, this system is more about privacy.
Your ISP has a legal duty to protect you as the data subject, the issue here is whether the information that is passed to Phorm is sufficiently anonymous to prevent breaches of the DPA.
Other topics here suggest now that there are other companies coming into this so called "contectual advertising" business. I for one think that because of the tight profit margins in the BB industry in the UK, this kind of advertising is inevitable if many ISP's want to make a profit.
I don't like it, but I think these are the issues facing ISPs.