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Old 15-03-2008, 21:46  
Sirius
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

I think the poo will hit the fan now.

Quote:
Adam ++++++++ wrote:
SYSIP.NET ISSUE - UPDATE

BT can confirm that we conducted a very small scale technical test of a prototype advertising platform on one exchange in June 2007. The test was specifically conducted to evaluate the functional and technical performance of the platform. Absolutely no personally identifiable information was processed, stored or disclosed during this trial. As with all Service Providers, it is important for BT to ensure that, before any potential new technologies are employed, they are robust and fit for purpose.

Adam
This is the trial and test that BT's own tech support classed as an adware infection, They later denied they ever did it. It was a test of what was to become the Phorm Spyware system

---------- Post added at 21:46 ---------- Previous post was at 21:29 ----------

Just found this on Skyuser Forum

http://www.skyuser.co.uk/forum/polls...tml#post135285

Quote:


Re: Phorm and Sky Broadband - Would you stay or go?


Quote:
Originally Posted by Alan b View Post
Have we heard either way from Sky because if we haven't their silence is deafening.
We emailed Sky directly about this,
Quote:
Could you give us any information regarding Sky and Phorm?

Specifically if there are any plans / trials and also whether or not Sky would if implemented make it OPT IN and not an OPT OUT like Carphone Warehouse have today confirmed?
This afternoon we had this reply.

“Sky is interested in exploring the potential for targeted online advertising and we’re talking with a number of companies operating in this area. Of paramount importance is the online safety of our customers and we’ll only implement a solution when we can use customer data in a responsible way which safeguards privacy.”

Although this is a direct copy of the text given to The Register, Friday 29th February 2008, it does seem to me, that until Sky believe that Phorm does not breach any Privacy Issues, it would not be implemented.

Neither does it rule the potential get together out, or indeed make it clear that the answer to our question directed at Sky is a straight Yes or No.

I suppose until Sky decide whether or not to implement, the opt-in or opt-out scenario is a bit academic.
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