Cable Forum - View Single Post - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

lucevans · 15-03-2008, 15:47

...And now BT are having a rethink, too...

According to Adam Liversage, the hapless BT employee who has been tasked with answering questions on the Phorm system from the lucky trialists over on the BT network;

"...BT can also confirm that in parallel with the trial, we are already developing an opt-out solution that would remove the need for opt-out cookies altogether."

The full thread is over at http://www.beta.bt.com/bta/forums/th...t=165&tstart=0

So first TalkTalk listen to their customers, now BT appear to be doing the same...so the big question everyone here wants answered is: What are you going to do, Virgin Media?

~ * ~

Then again, maybe BT have done us all a favour and sunk Phorm before it can even get off the ground...at 10pm last night, the same BT spokesman posted the following:

"SYSIP.NET ISSUE - UPDATE

BT can confirm that we conducted a very small scale technical test of a prototype advertising platform on one exchange in June 2007. The test was specifically conducted to evaluate the functional and technical performance of the platform. Absolutely no personally identifiable information was processed, stored or disclosed during this trial. As with all Service Providers, it is important for BT to ensure that, before any potential new technologies are employed, they are robust and fit for purpose."

Oh boy, now the crap is really going to hit the fan!!! Not least because BT have repeatedly denied having anything to do with the mysterious sysip.net server last year. Now it turns out they were running a secret trial using customers' data without informing them....I can't wait until The Register reads that one!

15-03-2008, 15:47	#1233
lucevans Inactive Join Date: Jan 2007 Posts: 272	Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] ...And now BT are having a rethink, too... According to Adam Liversage, the hapless BT employee who has been tasked with answering questions on the Phorm system from the lucky trialists over on the BT network; "...BT can also confirm that in parallel with the trial, we are already developing an opt-out solution that would remove the need for opt-out cookies altogether." The full thread is over at http://www.beta.bt.com/bta/forums/th...t=165&tstart=0 So first TalkTalk listen to their customers, now BT appear to be doing the same...so the big question everyone here wants answered is: What are you going to do, Virgin Media? ~ * ~ Then again, maybe BT have done us all a favour and sunk Phorm before it can even get off the ground...at 10pm last night, the same BT spokesman posted the following: "SYSIP.NET ISSUE - UPDATE BT can confirm that we conducted a very small scale technical test of a prototype advertising platform on one exchange in June 2007. The test was specifically conducted to evaluate the functional and technical performance of the platform. Absolutely no personally identifiable information was processed, stored or disclosed during this trial. As with all Service Providers, it is important for BT to ensure that, before any potential new technologies are employed, they are robust and fit for purpose." Oh boy, now the crap is really going to hit the fan!!! Not least because BT have repeatedly denied having anything to do with the mysterious sysip.net server last year. Now it turns out they were running a secret trial using customers' data without informing them....I can't wait until The Register reads that one!