Quote:
Webwise doesn't have personal data or clickstream history stored in the same way as Google or AOL, so accidental or malicious disclosure is impossible.
Nobody wants to be bombarded with ads when they are online. In fact if you want to reduce the amount of advertising you see, Webwise is probably the best thing to come along. The reason is simple: you get bombarded with ads because advertisers today have no idea of the interests of the people to whom they are advertising. So the only way they can get any campaign to work is to throw hundreds of ads at you to see what sticks. It is a terrible system. It wastes your time and attention and wastes their money, whilst generating minimal revenue for only a few websites. If advertisers were aware of the product categories which interested viewers, the net result would be far less advertising.
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ah yes.. the ol' party line.. AOL and google = evil, hundreds/thousands of ads, see what sticks.. getting a mite boring reading that phrase everywhere you look..
fact this PR droid seems to be missing, suprising since enough people have been saying it, is that with google and aol we can vote with our feet and not use them if we wish. having their spyware foisted onto us at the isp where we can do nothing about it (unless anyone fancies storming VM or BT data centres??), and even with the opt-out cookie (an idea up there with Einstein, no, really) no-one is convinced that some form of snoopage isn't going to occur, in fact phorm have told us that our data will be hi-jacked but not read. they have also said that there may be other services (i use the word loosely) heaped upon us.
as has been said before. i use firefox, no script, ad blocker, phishing filters and have trained my brain to ignore adverts already so this will mean nothing to me.. apart from my data will be mirrored to a 3rd party server even if i opt out which, even if i get a gold plated certificate with guarantees up the waazoo, i'm not too chuffed with. and no matter what you say this is spyware, something i take great pains to avoid like a plague
trouble is with cable broadband you don't really have an alternative.. i, as a land line bb customer (i know, ****, shouldn't be on the board, yada yada) i will also be voting with my feet.