[Altern8]

Originally Posted by tpc

Glad to see this forum has turned to some intelligent debate and well done to Phorm for taking the time to join. I have read a lot of posts wanting to 'shut this down before it ever takes off'. What about the people who see Phorm as providing something of value? At this early stage you only hear the voices of opposition.

This is where both Phorm and their ISP partner's should be selling this product to US, the ISP customers, telling us why we should use their product and how 'it' will benefit us. And then leaving the final decision up to US whether or not use their product.

A number of interviews with Phorm have stated they have had customer feedback wanting this system. As yet, I have not seen any user of this thread saying, 'Yes, Phorm and my ISP have asked my opinion about webwise'. Our ISP's should have at least emailed or have a section on their website telling us about this new and exciting feature that will benefit us.

If Phorm have done a great job of selling the product to us, then we would love to opt-in....and that’s how it should have been....each user should opt-in if they *want* this service and not be opted in automatically.

If the user decides to opt-out, then it should mean that and nothing else. No traffic being routed to the profiler but then ignored.