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Old 13-03-2008, 10:54   #1153
PhormUKPRteam
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by dav View Post
PhormPR bod:

You're really swimming against the tide with this.
Most people are concerned by the patent contents as it highlights what is possible under the system that is being implanted into ISP networks. Once the foot is through the door, there's no accountability as to how it will be changed in the future. A change to T&C's here, an upgrade there, and before you know it we may as well all parade around naked with our personal details tattoo'd on our chests.

"Assurances" mean very little where this subject is concerned.
Hi Dav / Lucevans

We agree - users have a hard time trusting organisations with personal data. But there is zero chance that we could use or release a user's personal data, because we store zero personal data. While there is some skepticism on the forums, that's mainly because people are still in the mind-set that you can only target ads with personal data just as everyday ad cookies do. We've broken the link between targeting and personal information so we're quite pleased to see people debating online privacy. In addition, as previously stated there is the E&Y oversight and that of the ISPs themselves - accountability and transparency are critical to Webwise and how it works.
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