I'm not advocating Phorm as I disagree with it, its just stupid comments like virgin can see what I do.
They dont need phorm to do this and even telewest had the ability to this, infact doesnt matter who you use as an isp, if they so choose to investigate they can get your broswing habits, its how peeds are caught bang to rights.
Yes you haven't signed up to phorm and virgin should make it opt in not opt out. Or better still forget about the whole thing as a PR disater waiting to happen the day it goes live.
Is the revenue from Phorm worth the lost revenue in bad PR. I bet someone in Virgin is busy with an abacus at this very moment