Thread: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
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Old 12-03-2008, 16:53   #1133
SMHarman
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Quote:
Originally Posted by mertle View Post
Thats still pretty general though its still not personal advert profiling. What I think we might see targeting adverts in the interactive, VOD side by linked by your viewing habits of that box. Watch alot sport get sports adverts etc.

They could even link the broadband personal profiler and use it during VOD/interactive. Although that would be crazy but when was this idea had any logic.

We likely to be pounded if more and one user uses the pc with others adverts. IT according to phorm is our fault not having multi accounts.

So I think they could combine if they do move into TV too.
You are not thinking of the truly big picture, once you have quad play with VM they know your browsing habits, viewing habits, home and mobile phone calling habits and can target even more effectively. With VOD style viewing they will be able to inject the right adverts into those 30 second blocks for the right viewer.
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