Quote:
Originally Posted by SMHarman
Cable TV ads are targetted. The audience per channel is far smaller and more demographically defined so the advertising is more targeted. Do you see many feminine hygene advertisments on "Dave", compared to "Living"
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Thats still pretty general though its still not personal advert profiling. What I think we might see targeting adverts in the interactive, VOD side by linked by your viewing habits of that box. Watch alot sport get sports adverts etc.
They could even link the broadband personal profiler and use it during VOD/interactive. Although that would be crazy but when was this idea had any logic.
We likely to be pounded if more and one user uses the pc with others adverts. IT according to phorm is our fault not having multi accounts.
So I think they could combine if they do move into TV too.