Cable Forum - View Single Post - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

dav · 12-03-2008, 13:50

SMHarman:

OK.

However, the way I, and I suspect many people, browse is quite quickly over a large range of topics. The ease of availability of information from different categories makes it inevitable that you're going to switch between them in pretty short order. I'd bet Kent's stock options that it could not keep up with me and deliver 'relevant' ads. I can imagine it being able to identify long term interests, but how long to I have to be searching for something frilly for the mrs before it starts serving up ads that will help me? By that time, I suspect the deal would be done and dusted without me ever clicking on a Phorm served ad.

12-03-2008, 13:50	#1116
dav Inactive Join Date: May 2007 Posts: 399	Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] SMHarman: OK. However, the way I, and I suspect many people, browse is quite quickly over a large range of topics. The ease of availability of information from different categories makes it inevitable that you're going to switch between them in pretty short order. I'd bet Kent's stock options that it could not keep up with me and deliver 'relevant' ads. I can imagine it being able to identify long term interests, but how long to I have to be searching for something frilly for the mrs before it starts serving up ads that will help me? By that time, I suspect the deal would be done and dusted without me ever clicking on a Phorm served ad.