Thread: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
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Old 12-03-2008, 13:42   #1112
SMHarman
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Quote:
Originally Posted by dav View Post
I've just thought of a massive flaw in Webwise that will render a lot of its targeted ads largely irrelevent to me. (Apologies if this has already been dicussed, but this particular penny has just dropped)

Assume that I fully embrace the concept and happily start using it, letting the system profile and pigeon-hole me to its hearts content.
Periodically, I will have a burst of activity on a particular subject, for example, I'm looking for a new car. I then start getting ads for cars etc. Great, I guess it's helping.
They store your unique identifying random number, the category (cars) and a timestamp. So over time that timestamp will decay the value of that information and replace it with you interest in consumer electronics. Though I suppose the smart data miners could start targeting car insurance ads 11 months or so after you started being flagged for cars, or extended warranties 3 years after you bought if you were searching for new cars.
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