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Old 11-03-2008, 16:28   #1045
SMHarman
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Join Date: Jun 2003
Services: Cablevision
Posts: 8,305
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by dev View Post
Who said anything about it being a proxy?
Nobody did. Way I understand this is there are two processes.
Outbound
A)
A1 The outbound request is trifurcated and one goes to the server you are looking for
A2 a copy is passed to the phorm harvester on VMs (or whoevers property).
A3 a copy is passed to the phorm phishing blacklist (though this must be before A1 or you would get a correct response in C3.
B)
B1 The standard outbound request is responded to by the host.
B2 The Phorm copy is harvested and allocated the client ID number and the advertising catagory.
Inbound
C1 If the response is from a server / company using OIX and you are opted in the page detects the cookie on your computer and using that cookie customises the advertising experience and the in page requests to OIX for adverts customises the response from OIX.
C2 If the response is from a server / company using OIX and if no Cookie or an opt out cookie is detected then OIX cannot customise the response.
C3 If the response is from anyone else the page is served as it would have been.
In fact in all cases the page is served intact all that is changing in C2 is that the response from the OIX server for an advert to place in the page results in a different image being returned.

The big problem everyone has is A2 and why that happens whether you are opted in or out.
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