Cable Forum - View Single Post - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

dav · 11-03-2008, 15:44

I disagree, Florence. A website has to specifically partner itself with Phorm and insert the tags for Phorms ads. If, when the page is sent to you, a Phorm tracking cookie is detected then they will paste in a targeted ad. If no cookie/opt out cookie is detected you'll get a random, un targeted ad. So far, so ignorable. Phorm ads won't be injected to websites that are not in bed with Kent.

What really gets my goat is the whole interception and Orwellian approach to the data harvesting and profiling that goes on, even if you maintain your opt-out cookie. I don't want my browsing scrutinised, boiled down and pigeon-holed.

"I am not a number..."

11-03-2008, 15:44	#1040
dav Inactive Join Date: May 2007 Posts: 399	Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] I disagree, Florence. A website has to specifically partner itself with Phorm and insert the tags for Phorms ads. If, when the page is sent to you, a Phorm tracking cookie is detected then they will paste in a targeted ad. If no cookie/opt out cookie is detected you'll get a random, un targeted ad. So far, so ignorable. Phorm ads won't be injected to websites that are not in bed with Kent. What really gets my goat is the whole interception and Orwellian approach to the data harvesting and profiling that goes on, even if you maintain your opt-out cookie. I don't want my browsing scrutinised, boiled down and pigeon-holed. "I am not a number..."