Thread: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
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Old 11-03-2008, 13:38   #1024
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Last from the reg - http://www.theregister.co.uk/2008/03...hares_plummet/

Quote:
Published Tuesday 11th March 2008 13:13 GMT

CPW builds wall between customers and Phorm

Carphone Warehouse has become the first of the three UK ISPs who have agreed to pimp data to ad targeting outfit Phorm to announce a major rethink of how it will use the technology.

Company representatives have told users in forums that they are working on a way to ensure that traffic from people who opt out will never enter the Phorm system. "We had a meeting yesterday and based on customer opinion we decided to use a different method, yet to be decided, to split the traffic so it doesn't hit a Webwise server at all for those that opt out," one wrote.

read rest here - http://www.theregister.co.uk/2008/03...hares_plummet/
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