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Old 11-03-2008, 12:14   #1010
ceedee
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77 & 102]

Quote:
Originally Posted by PhormUKPRteam View Post
Again to reiterate the point Webwise can never know who you are or where you've browsed. All that is ever stored is a random number, advertiser categories eg sport or travel and a timestamp. You can permanently opt out by blocking cookies from the domain, www.webwise.com.
You've obviously not read all of the the patent:
[0042] As explained above, the context reader may be configured to more than just keyword and other contextual data pertaining to a given web page. The context reader may also include behavioral data (e.g, browsing behavior), other historical data collected over time, demographic data associated with the user, IP address, URL data, etc.
@PhormUKPRteam: How long is the contract between your company and Phorm?
You are solely here to put Phorm's case until the fuss quietens down, right?

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