Thread: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
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Old 11-03-2008, 10:10   #999
brundles
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Quote:
Originally Posted by popper View Post
http://blogs.guardian.co.uk/technolo...ot_optout.html
"
TalkTalk to make Phorm use opt-in, not opt-out

One of the three big ISPs that has signed up to Phorm's web-tracking systems says that you'll have to choose to use it, not ask to be left out
March 10, 2008 4:37 PM


An email we've seen with the name of Charles Dunstone, head of Carphone Warehouse (and of course of TalkTalk) quotes him agreeing to the statement that "as far as TalkTalk is concerned, the Phorm system is never enabled until a user explictly decides to 'opt in'."

A PR for TalkTalk says that "It's certainly the case that Carphone has the policy that any of its customers who want to use Phorm have to positively opt-in.

Their belief is that customers should not get the service by default and that reception towards these type of services is always better if customers understand them and the benefit to them and want it - not if they found that, without their consent, data relating to their telecoms usage - however secure and anonymous - was being shared with others".
...
"
What that doesn't say is whether people are opting in to "relevant adverts" or opting in to the "all your browsing belong to us" scheme. My money is on the former of those with the latter being a given to all customers.
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