Cable Forum - View Single Post - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

popper · 10-03-2008, 20:19

heres the potential reason the likes of Phorm want in on the market.
http://www.dailywireless.org/2008/03...data-for-sale/
"
Your Data: For Sale

A new study from comScore and The New York Times attempts for the first time to estimate how much consumer data is transmitted to Internet companies. It finds that the five largest Web firms — Yahoo, Google, Microsoft, AOL and MySpace — record at least 336 billion transmission events in a month, not counting their ad networks.
The analysis, conducted for The New York Times by the research firm comScore, is said to provide the first broad estimate of the amount of consumer data that is transmitted to Internet companies.

“When you start to get into the details, it’s scarier than you might suspect,” said Marc Rotenberg, executive director of privacy group the Electronic Privacy Information Center. “We’re recording preferences, hopes, worries and fears.”
....
"

the full two pager here
http://www.nytimes.com/2008/03/10/te...ss&oref=slogin
"To Aim Ads, Web Is Keeping Closer Eye on You
By LOUISE STORY
Published: March 10, 2008
A famous New Yorker cartoon from 1993 showed two dogs at a computer, with one saying to the other, “On the Internet, nobody knows you’re a dog.”
That may no longer be true.

....
Consumers have not complained to any great extent about data collection online. But privacy experts say that is because the collection is invisible to them. Unlike Facebook’s Beacon program, which stirred controversy last year when it broadcast its members’ purchases to their online friends, most companies do not flash a notice on the screen when they collect data about visitors to their sites.

“When you start to get into the details, it’s scarier than you might suspect,” said Marc Rotenberg, executive director of the Electronic Privacy Information Center, a privacy rights group. “We’re recording preferences, hopes, worries and fears.”

But executives from the largest Web companies say that privacy fears are misplaced, and that they have policies in place to protect consumers’ names and other personal information from advertisers. Moreover, they say, the data is a boon to consumers, because it makes the ads they see more relevant.

.....
Large Web companies like Microsoft and Yahoo have also acquired a number of companies in the last year that have rich consumer data.

“So many of the deals are really about data,” said David Verklin, chief executive of Carat Americas, an ad agency in the Aegis Group that decides where to place ads for clients.

..."

10-03-2008, 20:19	#972
popper Inactive Join Date: Jan 2006 Posts: 3,270	Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] heres the potential reason the likes of Phorm want in on the market. http://www.dailywireless.org/2008/03...data-for-sale/ " Your Data: For Sale A new study from comScore and The New York Times attempts for the first time to estimate how much consumer data is transmitted to Internet companies. It finds that the five largest Web firms — Yahoo, Google, Microsoft, AOL and MySpace — record at least 336 billion transmission events in a month, not counting their ad networks. The analysis, conducted for The New York Times by the research firm comScore, is said to provide the first broad estimate of the amount of consumer data that is transmitted to Internet companies. “When you start to get into the details, it’s scarier than you might suspect,” said Marc Rotenberg, executive director of privacy group the Electronic Privacy Information Center. “We’re recording preferences, hopes, worries and fears.” .... " the full two pager here http://www.nytimes.com/2008/03/10/te...ss&oref=slogin "To Aim Ads, Web Is Keeping Closer Eye on You By LOUISE STORY Published: March 10, 2008 A famous New Yorker cartoon from 1993 showed two dogs at a computer, with one saying to the other, “On the Internet, nobody knows you’re a dog.” That may no longer be true. .... Consumers have not complained to any great extent about data collection online. But privacy experts say that is because the collection is invisible to them. Unlike Facebook’s Beacon program, which stirred controversy last year when it broadcast its members’ purchases to their online friends, most companies do not flash a notice on the screen when they collect data about visitors to their sites. “When you start to get into the details, it’s scarier than you might suspect,” said Marc Rotenberg, executive director of the Electronic Privacy Information Center, a privacy rights group. “We’re recording preferences, hopes, worries and fears.” But executives from the largest Web companies say that privacy fears are misplaced, and that they have policies in place to protect consumers’ names and other personal information from advertisers. Moreover, they say, the data is a boon to consumers, because it makes the ads they see more relevant. ..... Large Web companies like Microsoft and Yahoo have also acquired a number of companies in the last year that have rich consumer data. “So many of the deals are really about data,” said David Verklin, chief executive of Carat Americas, an ad agency in the Aegis Group that decides where to place ads for clients. ..."