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Old 10-03-2008, 08:57   #932
lucevans
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Join Date: Jan 2007
Posts: 272
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

According to the TalkTalk members forum administrator Matt, TalkTalk are now claiming that;

1) They have not yet installed any Phorm equipment in their network
2) They intend to make it an opt-in system
3) If their customers do not opt-in to the "service" they will "not ever come into contact with any Phorm equipment hosted within Talktalk". This implies that opted-out customers data will not go through the profiler.

You can read the full post at http://www.talktalkmembers.com/forum...?t=740&page=12

I think this is very interesting if true, as it demonstrates that it is technically possible for VM to respect the wishes of those of it's customers who want nothing at all to do with phorm.

Meanwhile, back on the TalkTalk forum, when someone pointed out that;

"This new statement does not seem to agree with previous statements and articles published elsewhere about cookies being used on customers' computers to determine whether urls are to be inspected or not."

the same administrator replied:

"We had a meeting yesterday and based on customer opinion we decided to use a different method, yet to be decided, to split the traffic so it doesn't hit a WebWise server at all for those that opt out."

...and, according to m0rph3us over on that forum (maybe the same m0rph3us that posts here?) "...it's quite easy to implement with ACL's if your routing kit is cisco based"

So come on Virgin Media - sit up, take note and start planning to offer your customers a real choice of whether to participate in this system or not.
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