Cable Forum - View Single Post - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

dav · 09-03-2008, 08:17

One thing I was reading on ElReg was the interview with Phorm where they claim that using this piece of tosh will actually reduce online advertising in the future.

OK...hard to believe, but there you go.

Later on, the statement is made that people who don't use this piece of tosh will still be bombarded with ads. How can these two statements correlate?

If websites are going to realise that targeted ads mean that they can design their pages to incluse fewer ad banners, surely they won't go to the trouble of designing two versions of the same page; one targeted with 4 or 5 ads and one untargeted with 20 ads?

09-03-2008, 08:17	#838
dav Inactive Join Date: May 2007 Posts: 399	Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] One thing I was reading on ElReg was the interview with Phorm where they claim that using this piece of tosh will actually reduce online advertising in the future. OK...hard to believe, but there you go. Later on, the statement is made that people who don't use this piece of tosh will still be bombarded with ads. How can these two statements correlate? If websites are going to realise that targeted ads mean that they can design their pages to incluse fewer ad banners, surely they won't go to the trouble of designing two versions of the same page; one targeted with 4 or 5 ads and one untargeted with 20 ads?