[dav]

One thing I would like to see from Phorm is a webpage that you can visit which tells you your status (whether you are actively being monitored, have blocked them, whether they have any record pertaining to your browser etc), exactly what is in your cookie, what ad categories your cookie is matched against and maybe the ability to delete or permanently disable certain categories.

If they are so concerned with data privacy then they can prove it by giving us access to anything they may have and give us the ability to alter it. It should be simple, all they have to do is provide a page that, instead of returning an add returns the cookie contents.

BTW, I still genuinely hope this thing never gets implemented, but the bloodymindedness and contempt for customers exhibited by VM leads me to believe that it will arrive sooner rather than later and that it will be very difficult to avoid.