Here's one of the FAQs quoted from
www.webwise.com (Phorm's consumer portal);
"Q. Is my data still viewed when I opt out of the system?
A. When you opt out -- or switch the system off -- it's off. 100%. No browsing data whatsoever is passed from the ISP to Phorm. We should be clear: the Phorm servers are located in the ISP's network and browsing data is not transmitted outside the ISP. Even if you are opted out, websites will still show you ads (as they do now) but these will not be ads from the Phorm service and they will not be more relevant to your browsing."
This statement is inconsistent.
First it assures us that no browsing data whatsoever is passed from the ISP to Phorm. (I suspect that the use of the word "Phorm" here does not refer to the servers that Phorm have installed inside the ISP, but rather to the company itself)
Then it says that the Phorm servers are located inside the ISP network.
Then it tells us that Browsing data is not transmitted outside the ISP.
Well, if the Phorm servers are
inside the ISP, then data doesn't have to be passed
outside the ISP in order to be transmitted to the Phorm Servers, does it?
So do they mean that no browsing data is transmitted to the Phorm servers
inside OR outside the ISP,
or do they mean that browsing data
is transmitted to the Phorm servers
inside the ISP, but
not to any Phorm server
outside the ISP?
I suspect the latter, and if this is the case, then as far as I'm concerned, the webpages I'm viewing are still being "analyzed" (i.e. spied upon).
---------- Post added at 00:51 ---------- Previous post was at 00:45 ----------
Quote:
Originally Posted by isf
Out of interest, does anyone know how much revenue the phorm deal is likely to generate for VM monthly per user?
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Well in the case of this user, £0.00
I've never clicked on an ad on a webpage in my life, and I'm sure as hell not going to start now...