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Old 06-03-2008, 22:44   #672
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77 & 102]

Quote:
Originally Posted by lucevans View Post
In no way am I trying to defend Phorm, but if you've never allowed the cookie that contains your unique "anonymyzed random ID number" onto your hard drive, how will they know which ID record on their server to add your browsing behaviour categories to? In other words, how will they know which anonymous user is requesting the webpages you are viewing? They claim to only store 3 types of data - Your anonymous ID number, category tags and timestamps for the date/time you viewed pages containing those categories. They also claim that there is no overlap between Phorm's data system and your ISP's identifiable data about you (such as your IP address, your modem's MAC address, your name, your VM account No., etc.) so if they're not lying, without that anonymous ID number, they've got no way of knowing which user record to assign your page categories to.
(And I still don't want this damned system...)
That is actually a very good question, and one that I've been pondering myself now for a few hours. After all what would be the point of an optout cookie, if having no unique anonymyzed random ID cookie achieves the same thing.

Perhaps this could be another question to put to their tech team?
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