Should have also mentioned that right here on this very board they said that
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				“If you are not part of the system ie opted out no data will be processed by phorm. I really hope that's clear.â€Â
			
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 Mmm yes clear... clear as mud.
See here (comment 15) - 
http://www.bobpiper.co.uk/2008/03/theyve_got_phorm.php
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				 Kevin H said: 
March 6, 2008 6:03 PM | permalink 
Phorm admits that even if you opt out, they still receive all of your browsing habits, the cookie simply tells them not to use it.
			
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 YOU SIMPLY CANNOT take on face value what this company tells you. 
Im with Sirius and RizzyKing, VM introduce this, then I too will be acting accordingly.