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QUESTION: It’s stated that opt out works by the presence of a cookie, therefore how can people who chose not to allow persistent cookies opt out?

Furthermore, the Data Protection Act gives consumers a clear right to dictate how their personal information is used, (beyond data processing necessary in providing the service to the user) by expressing their preferences in writing to the Data Controller of their ISP.

QUESTION: How will Phorm detect where people have, under provisions of the Data Protection Act, written to the Data Controller of their ISP expressly withdrawing permission to process their personal data?