[lucevans]

Originally Posted by Ravenheart

Wonder if this had any influence in the lovely review the BBC have served up on Phorm

http://networks.silicon.com/webwatch...9163769,00.htm

Are the BBC already part of OIX?

This wouldn't work with OIX unless the beeb were planning to serve ads to their domestic (i.e. UK-resident) internet users - something which I believe the current BBC charter prohibits. It's a catch-22: if this system were implemented in the UK, they'd only get ad-category data for surfers here in the UK, but they'd only be allowed to push ads using the OIX system (or any other system) to non-UK surfers, who, presumably, don't have their ISPs selling them down the river like BT,VM and TT (yet....)
eeeh - this is getting to be more fun than a John LeCarré novel...