Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77 & 102]
Quote:
Originally Posted by Toto
The BT FAQ says that the IP address isn't passed to Webwise (Phorm), so the jury is still out as to whether VM will be passing IP data. No point in going to small claims courts if you can't get your basic evidence right.
The system appears to be cookie based. A good cookie tracking system doesn't need IP information, only a unique reference number or some other non personal descriptor.
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Nice discovery question then to as how it works and how the hardware is integrated into the infrastructure?
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