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					Originally Posted by  popper
					 
				 
				
			
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 Here's the most telling part imo
ISP Ad Partners NebuAd and Phorm Eye Overseas Expansions
By Jack Marshall, The ClickZ Network, Mar 5, 2008
With NebuAd up and running in the U.S. and building its U.K. operation, Phorm may fancy a slice of the pie across the pond in the U.S. The company already has a New York address, and although Sarday did not explicitly state that Phorm is eyeing the U.S. market, he did tell ClickZ News that senior U.K. staff are currently in the U.S.
NebuAd's Goad said the firm is currently continuing discussions with a number of U.K. ISPs, and suggested he wasn't overly concerned about competition from Phorm. "I don't think it's a winner-takes-all market," he said. "Different ISPs have different needs and different business models. There's definitely space for more than one company." 
article here - 
http://www.clickz.com/showPage.html?page=3628633