Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77 & 102]
Playing devils advocate for a minute...
We all know that the ISP market itself isn't very profitable on the carrier infrastructure alone. We also know that content markets are demanding greater bandwidth (e.g. BBC iPlayer) and greater reliability (e.g. VOIP) forcing ISPs to chew through what little profit there was in the first place.
Ignoring for a minute the fact that VM charge a premium rate compared to many ADSL ISPs at the moment, would the people (me included) against Phorm be prepared to pay a premium for a snoop-free service?
For me the answer is yes I would, but it looks like we're not going to be given the option.
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