Hmm...
2 possibily useful bits of info at the start of the thread turned out to be naff:-
http://www.ico.gov.uk/ - turns out to be a non-functioning website
Tor -
http://www.torproject.org/ - not available for my platform
Guess I just have to hope that VM pay attention to the fact that I do not want adverts targeted at me.
I would have no hesitation in giving them 1 hours notice to cancel my account and remove their equipment if they do not respect my wishes.
I have used the VM Contact Us form to make my views clear and am awaiting a response.