Quote:
Originally Posted by handyman
Forgive me if I'm wrong as just had a quick scan of the thread.
Can this technology detect and replace ad blocks running on this site. (And others such as mine)?
If so then it has little to do with protecting users from spam and more to do with pure greed. If 70% of UK users get ads served by their isp then I stand to lose a fair amount of money.
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No the website has to decide to display ads that are served up by Phorm's system instead of whatever ads it currently displays.
The ISP makes it's money by recieving a payment from Phorm for the installation of Phorms spyware electronics onto the ISPs network. Phorm make their money by selling ad space through their OIX system. Presumably therefore they would have to pay website owners for the spot's on the page, rather like google adsense, or other such systems do today.