Quote:
Originally Posted by Traduk
SMHarman,
Equating the proposed spying by VM and Phorm with store cards does not correlate.
I have store cards and each and every time I pay for goods I can choose whether I say yes or no when I am asked if I am a card holder. I have to opt into the profiling system, in exchange for monetary inducements, each and every time.
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So thus far the analagy stands but the difference is the opt in or opt out aspect at a transactional level. Not the fact you are passing transactional data.
Quote:
Originally Posted by Traduk
A more direct comparison with VM and Phorm would be if a staff member of a supermarket dogged every step that I took in a store and stuck an advert from a large book of adverts in my face. If a supermarket chain was to choose to take such a fast track to bankruptcy I think the staff allocated to such a task would require danger money.
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Though the supermarket sends you tailored offers and decides shop layout and promotional advertising that will appear in your store based on this data. You could say the store is doing it's best to shove ads in your face as you walk around. Wait until Tesco change their cards from barcode cards to RFID cards that will be read as you walk around the store.