Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77 & 102]
SMHarman,
Equating the proposed spying by VM and Phorm with store cards does not correlate.
I have store cards and each and every time I pay for goods I can choose whether I say yes or no when I am asked if I am a card holder. I have to opt into the profiling system, in exchange for monetary inducements, each and every time. A more direct comparison with VM and Phorm would be if a staff member of a supermarket dogged every step that I took in a store and stuck an advert from a large book of adverts in my face. If a supermarket chain was to choose to take such a fast track to bankruptcy I think the staff allocated to such a task would require danger money.
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