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Originally Posted by Stuart C
Well, seeing as this site is funded by advertising, and I really don't want the admin team (myself included) to be landed with a bill for server hosting and software maintenance (licences cost money you know), I made a point of finding out how we would be affected.
We get a lot of people join this site to sort out problems with Virgin. As such, a lot of people access the site through Virgin, so we could lose a lot of money if Phorm hijack our ads.
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That's an interesting point. Aside from the fact that it would really suck having to pay Phorm to keep CFs adverts in place at VM, what's the betting that "relevance" as graded by Phorm is tied to how much you've paid them?
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Originally Posted by Stuart C
Still, it would be interesting to see if Virgin (or any ISP) do attempt to stop utilities that prevent Phorm working, because it could be taken to mean that their opt-out doesn't work (if it did, why would they care if you had opted out or were blocking their attempts to track you).
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Alternatively it could mean they know the opt-out is a token gesture but it's enough to keep them (debateably) legal, but would actually rather you couldn't. What's they betting they do try and stop these things working with some reason about "5% of users degrading network performance with these tools blah blah blah"?