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just read this - http://www.badphorm.co.uk/e107_plugi...ewtopic.php?19

Response from Virginmedia
I am sorry that the information that we are going to start using phorm
has worried you, here is some information to help give you a better
understading in regards to what this is.

A safer experience

Webwise will help customers avoid scams, such as 'phishing' - this is
where someone pretends to be a well known brand, like a bank, but is
looking to steal confidential information. Users might receive an email
that appears to be authentic, asking them to enter details such as
account numbers and passwords, which are then stolen and used
fraudulently. Commonly known as 'phishing', these websites can be hard
to spot as they are designed to look just like genuine websites.

Webwise checks these sites against a list of fraudulent sites and warns
customers if they're heading to one. They're given the option to
continue to that site, so Webwise won't restrict their online experience
in any way, but at least they'll be able to decide for themselves, and
avoid the chance of this form of identity theft. In this way Webwise
helps to secure our customers' privacy.

A more relevant browsing experience

Another great thing about Webwise is that it can help reduce irrelevant
advertising. As customers browse web pages, Webwise looks at things like
search terms, and learns what topics might be of interest. This is done
without collecting any personal information, so once again their privacy
is protected. These topics are then used to help filter out adverts that
might be irrelevant - instead they'll simply see an advert that will
match a topic they're are more interested in.

Don't worry, they won't see any more adverts than they currently do,
they'll just be more relevant. For example if they searched for keywords
like 'Paris' and 'Eurostar', instead of random uninteresting adverts,
they might see an advert for French hotels instead.


Protecting customers' privacy

Webwise has been designed from the ground up to protect our customers'
privacy and anonymity. As the system only learns about topics of
interest, it does this anonymously, ensuring their privacy is completely
protected.

Neither the web addresses, nor search terms they use are stored. They
are purely matched to an advertising topic and then discarded.
Webwise doesn't store their internet (IP) address or keep track of their
browsing. The system or advertisers won't know who you are or the
websites they've visited.
No personally identifiable information such as email addresses,
surnames, street addresses, or phone numbers are ever gathered.
No sensitive or personal financial information, such as credit card
numbers, login IDs, passwords or bank account numbers are ever gathered.
We found that this system met our high standards for simplicity and
privacy - so customers' privacy is assured. These privacy standards were
also verified independently by Ernst & Young who conducted a detailed
audit of the whole process and Webwise solution.

Customers won't be forced to take up Webwise, so they'll be able to keep
their internet experience as it is now.

We're working to deliver the Webwise solution at the moment and we'll
let you know when it's ready to be 'switched on'. Given the benefits of
Webwise, we're pleased to be offering this to our customers soon, making
your web experience safer and more relevant.



what a load of old toot, all under the guise of A safer experience ... pleeeeassseeeeee someone pass me the sick bucket!!!!!!!